Click fraud is any intentional or automated click that is not a real prospect. It includes bots, competitor harassment, incentivized clicks, and some forms of publisher fraud.
Common sources of click fraud
- Automated bots and scripts
- Competitors clicking ads to drain budget
- Low-quality publishers incentivizing clicks
- Proxy and VPN farms masking location
How to reduce click fraud
- Use traffic filtering / cloaking tools like LeadCloak
- Monitor sudden spikes in CTR with flat conversions
- Exclude bad placements and geos when possible
- Compare platform-reported clicks vs analytics sessions
Stop paying for fake clicks
Try LeadCloakConclusion
Click fraud will not disappear — but with better detection and filtering, you can keep most of your budget on real users.