VPNs and proxies hide a user’s real IP and location. Some users have legitimate reasons to use them; many automated and fraudulent systems depend on them.
Impact on paid ads
- Geo targeting becomes unreliable
- Fraud rings rotate residential and datacenter proxies
- Conversion rates often drop on high-proxy traffic
How detection works
Modern tools combine IP intelligence databases, ASN data, behavioral signals, and risk scores. LeadCloak lets you decide how aggressively to filter based on your vertical and tolerance for false positives.
Filter VPN & proxy traffic
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